This collaboration led by three major national aquariums - National Aquarium in Baltimore, Monterey Bay Aquarium, and New England Aquarium - will develop a leadership initiative to build capacity within aquariums and related informal science education institutions nation-wide, enabling education staff to engage and inspire millions of visitors to take action about climate change and the ocean. Over three years, the aquariums will increase climate literacy among informal science educators by: 1) creating a national network for training, resource sharing and support; 2) developing climate change activity carts to support exhibit interpretation; 3) providing training for youth interpreters; and 4) hosting regional and national summits to strengthen collaboration and showcase and disseminate model programs. Outcomes for educators will include increased knowledge of climate change science; knowledge of strategies, tools and materials for educating about climate change; and confidence in their ability to communicate about climate change.

In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.