In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.

The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive "Innovative Solutions Grants Program" that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.

Under leadership from the University of the Virgin Islands, the Virgin Islands Marine Advisory Service, and local, non-profit, long-term, 2017 storm recovery groups, this 5-year project will create the U.S. Virgin Islands (USVI) Storm Strong Program. To date, minimal efforts have been made to engage the USVI community in hurricane education and preparation. As a result, USVI communities face significant, but often preventable, storm risks. This is the Territory’s first sustained, community-based, hurricane hazard preparedness, and community leadership building program. The USVI Storm Strong Program will engage underserved and underrepresented middle- and high-school youth and their families on all of the Territory’s main islands - St. Thomas, St. John and St. Croix - in a program modelled after the U.S. Climate Resilience Toolkit framework. Youth and their families will: (1) explore the science and hazards associated with hurricanes, (2) assess their communities’ vulnerabilities and associated risks, (3) evaluate personal and community assets and options to increase resilience, (4) prioritize and plan for events occurring before, during, and after a storm, and (5) take action, in this case, through Community Transfer Projects, which will turn the information gained through the Program into local actions to increase individual and community resilience, sharing knowledge and actions with the broader USVI community and beyond. Through this training, ~400 USVI youth and their families will be empowered as environmental leaders and change agents within their communities and important insights will be learned as to how best to engage underrepresented and underserved groups in hazard preparedness. Creation of the USVI Storm Strong Program is timely, given the significant impacts resulting from Hurricanes Irma and Maria, two Category 5 hurricanes that devastated the USVI in September 2017. These storms provide a window of opportunity to bring together partners from federal, territorial, non-governmental, academic, and the private sector, to develop a strategic, cohesive, long-term, high-impact, community-based program to improve environmental literacy and extreme weather hazard preparedness in the Territory, goals that align with the mission of NOAA’s Office of Education.

WE STAY/Nos Quedamos, Inc. (NQ) is a leader in community-driven, sustainable development in Melrose Commons, a historically marginalized and disinvested community in the South Bronx, NY. Building on our 30-year history of organizing and advocacy for the preservation of open space, environmental health, and social justice, NQ’s NOAA Environmental Literacy Program will empower local youth leaders and organizers to educate and engage their peers, family members, and neighbors in preparation for the effective activation of three Climate Resiliency Hubs (blue/green infrastructure projects currently in development at local Melrose community garden sites). During disturbances, these Hubs will act as community-led crisis coordinating centers, providing access to freshwater and resources such as food, charging stations, and other necessities. In non-crisis times, the Hubs will be centers for community power-building, where residents gain the tools to advocate for long-term climate justice goals. This NOAA-funded program will develop the data, knowledge, talking points, and civic engagement roadmaps required to increase resident involvement in the effective implementation of the Climate Resiliency Hubs and, with support from our project partners at the New York City Environmental Justice Alliance, strengthen community activism and advocacy to ensure that the Hubs provide the greatest possible impact for the community. Our first objective is to increase NQ’s capacity through research and analysis. An Environmental Literacy Program Manager, Climate Resiliency Research Fellow, and 2 Environmental Literacy Youth Leaders will gather and analyze data to support the development and sustainability of NQ’s Climate Resiliency Hubs, to be used for city- and state-level advocacy around climate preparedness policy changes and climate-resilience related funding allocations. The program’s second objective is to improve environmental literacy in the South Bronx community and strengthen organizing and advocacy efforts. Through deep training, the Environmental Literacy Youth Leaders and NQ’s larger cohort of youth organizers will be prepared to conduct community education activities for Melrose residents on key environmental justice indicators and data points. The education content will be integrated into NQ’s roster of public events, such as garden walking tours, festivals, community discussions, etc. The program will conclude with a South Bronx Climate Resiliency Symposium to further galvanize residents and lay the groundwork for continued resilience planning and policy advocacy in the South Bronx. As a result of this program, NQ will build a more confident, engaged, and environmentally literate Melrose Commons that will champion climate resilience throughout the South Bronx.