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In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.

Phase Three of the National Environmental Literacy Assessment (NELA) will analyze the relationship between middle school students' scores on the MSELS and other measured variables that may have critically impacted the development of environmental literacy in these students. Phases One and Two of the National Environmental Literacy Assessment (NELA) relied on four data collection instruments: The Middle School Environmental Literacy Survey (MSELS), the School Information Form, the Program Information Form, and the Teacher Information Form. The primary outcomes of these phases were to identify general levels of environmental literacy (measured by the MSELS) and to compare these levels both within and across the studies. Through the comparison of these data sets, we could identify schools in which grade level cohorts of students displayed markedly higher levels of environmental literacy variables than their peer cohorts at other schools. However, questions remain concerning the magnitude and influence of variables that were reported on those survey forms, as well as the relationships among variables measured by the MSELS scales. The major research questions that will guide this Phase are: 1) To what extent do the variables measured by these Forms during Phase One and Two appear to have contributed to or influenced students' environmental literacy scores; 2) How do these variables appear to interact with each other; and 3) What are the relative contributions of knowledge, affect, and skill variables to actual commitment or behavior. The resulting analyses of this study will be shared both through peer-reviewed publications as well as appropriate professional conferences.

The Science Museum of Virginia’s three-year informal climate change resilience education project, “Your Actions Matter: Resilient Citizens Make Resilient Communities,” yielded three overarching lessons learned: 1) understand and use organizational strengths and limitations to advance resilience education, 2) Arts and Humanities are critical for resilience education, and 3) localize the story of climate change and its solutions. Our programming relied on planning and executing two, 5-week “Climate Connections” Lecture Series featuring national climate science researchers, three annual “Prepareathon” events to connect communities with emergency management personnel and services (as well as local meteorologists and climate scientists), two community-focused workshops to engage guests in building resilience to extreme precipitation and urban heat, producing dozens of radio and video programs for public dissemination of climate science concepts, hosting several “Extreme Event Challenge” facilitations for guests to assume manager roles in a crisis, designed numerous scripts and dataset playlists for daily SOS presentations, production of a large format film about cosmic perspectives on climate change, performed theatrical scripts of human sides of climate impacts, leveraged artistic expression and sonification of climate science datasets in public events and exhibits, and undertook the first citizen science climate change campaign in the Museum’s history. Our audiences regularly stretched from preschool learners to retirement-aged individuals, served many thousands from formal education and professional organizations, and that our programming regularly attracted audiences from government agencies, policymakers, fine arts institutions, and urban planners. Our audience reach easily surpassed 1.2 million people locally, nationally, and internationally, with most from metro-Richmond, Virginia. Based on formative evaluation, our substantial restructuring of our initially proposed programming model yielded high-impact educational outcomes. “Ready Row Homes: Preparing for a Hotter, Wetter Virginia” experience achieved highest educational impact of communicating both climate change science and individual resilience behaviors. Our SOS facilitations and Large Format Film, Cosmic Climate Cookbook, performed highly in communicating climate science, but relatively limited in resilience behavior. Extreme Event Challenge has high impact for communicating resilience strategies, but not as well in communicating climate science. Our informative climate science Lecture Series were comparatively limited in communicating resilience. This array of programming successes was greatly improved by collaborations with project partners: WCVE disseminated audio and video programs; George Mason University's Center for Climate Change Communication guided our storytelling techniques for SOS; NOAA assets (i.e., NWS, Chesapeake Bay Office, SOS Network) contributed information and speakers; Randi Korn & Associates provided evaluation; Resilient Virginia marketed programs and designed workshops; and Virginia Institute of Marine Science provided significant expertise through speakers and datasets. New, substantial project partners included Groundwork RVA (co-developed “Throwing Shade in RVA” teen program and participated in urban heat island citizen science projects); Alliance for Chesapeake Bay (provided free rain barrels and workshop educational content); Richmond City’s Department of Planning Review and Sustainability Office coordinated dissemination of outreach materials and executed urban heat island citizen science project; and Franklin Institute (helped guide development of a Virginia-specific facilitation of Ready Row Home hands-on experiences).

The National Ocean Sciences Bowl (NOSB), a nationwide high school academic competition managed by the Consortium for Ocean Leadership, has increased high school students’ knowledge of the marine sciences, including the science disciplines of biology, chemistry, physics, and geology for 25 years. The program has exposed students to the breadth of environmental, conservation and sustainability issues facing our global ocean as well as ocean-related careers available in all job sectors. The NOSB has addressed the national gap in environmental and Earth sciences in K-12 education by introducing high school students to and engaging them in ocean sciences, preparing them for careers in ocean science and other science, technology, engineering, and mathematics (STEM) disciplines. Through preparing for and competing in the 25 regional competitions of the NOSB, up to 2,000 students from 300 schools across the nation each year have gained access to ocean science research, diverse marine environments, and experts in the field, all of which helped build the personal and career skills they need as our future leaders to weigh solutions to regional, national, and global ocean and environmental challenges such as climate change, resource exploitation, and habitat loss. The ocean, as a complex system, and focus of program, has also inspired student development of innovation, engineering, and technology skills.