In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

The Albert Einstein Distinguished Educator Fellowship Program was enacted by Congress and is administered by the Department of Energy-Office of Science and managed by the Triangle Coalition for Science and Technology Education. Participation includes the Department of Energy (DOE), NASA, the National Science Foundation (NSF), the National Institutes of Health (NIH), the National Institute of Standards and Technology (NIST), and the National Oceanic and Atmospheric Administration (NOAA). The program provides an opportunity for current public or private elementary and secondary mathematics, technology, and science classroom teachers with demonstrated excellence in teaching an opportunity to serve in the national public policy arena. This proposal seeks funds to place Einstein Fellows at NOAA over the five-year period 2010-2015. The NOAA Einstein Fellows will support NOAA's education vision of an environmentally literate public and a diverse workforce who will use NOAA's products and services to make informed decisions that enable responsible action. The Fellows provide practical insight in establishing and operating education programs and they provide "real world" perspectives to program managers developing or managing education programs.