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In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

Project 2061, the science education reform initiative of the American Association for the Advancement of Sciences (AAAS), proposes to identify and translate into classroom materials a range of real-world phenomena (e.g., objects, systems, events) and representations (e.g., models, diagrams, simulations) based largely on data from NOAA's Earth observation systems. These materials will be designed to help increase middle school students' understanding of essential ideas about weather and climate. Our objective is to provide a wide audience of teachers, curriculum developers, teacher education faculty, and professional development providers with online access to a set of high-quality and interrelated activities built around Earth, ocean, and atmospheric phenomena and representations that can supplement or enrich their existing lessons or be integrated into new curriculum materials. This collection of climate literacy materials will be carefully aligned to the learning goals in Climate Literacy: the Essential Principles of Climate Science and in national and state science content standards. By disseminating this online collection widely within the science education community, we also aim to expand the use of NOAA-related scientific data, simulations, animations, and other types of representations in middle school curriculum materials and instruction and to stimulate research on how these materials can be used most effectively.

The National Ocean Sciences Bowl (NOSB), initiated in 1998, is a nationally recognized high school academic competition through which talented students excel in the science, technology, engineering, and math (STEM) fields and are introduced to ocean science as an interdisciplinary field of study and a possible career path. As the NOSB also engages high school teachers, schools, and local communities in the competition and other program elements, it results in broader awareness of the ocean sciences and environmental issues and increased attitudes toward stewardship of ocean resources within these audiences. The program operates with the involvement of the ocean science research and professional community. Support from NOAA is requested to support about 20% of NOSB national office staff time needed for total program implementation, subawards to the regional competitions, and site visits for planning the 2015 national finals.

This 2-year program will advance the way informal ocean science education institutions reach underserved/underrepresented families by facilitating and formalizing relationships between informal science education centers and community based organizations. Project teams in five New England communities will collaborate to create a practicable, outdoor ocean-science learning experience specifically designed for families in their shared service area. Building on a needs assessment produced through target-audience focus groups, the program will combine coastal field experiences with web-based interactive and participatory learning activities developed and tested by the Encyclopedia of Life (EOL; www.eol.org/) and the Northeast Regional Association for Coastal and Ocean Observing Systems (NERACOOS) to support in-field and ongoing learning. Science content will be informed and vetted by NOAA research scientists and work between the science centers and community organizations will be professionally facilitated. Formats and effectiveness will be evaluated by external evaluators and revised throughout the project.

The Sciencenter seeks to develop a 1,500-square-foot traveling exhibition, called "Here to the Ocean," on how activity in inland watersheds affects the health of the ocean, and therefore the planet. The unifying theme of the exhibition is "What we do here, has an impact there," and the key take-home message for museum visitors is that ocean water quality is not just a coastal issue. This exhibition will travel to museums throughout the United States, reaching an estimated 200,000+ visitors annually for at least seven years, resulting in an estimated total impact of 1.5 million visitors in at least 20 U.S. cities. The core audience of this exhibition will be families with children ages 6-12, and children visiting museums in school groups. "Here to the Ocean" will feature interactive open-ended exhibits that bring watershed science to life, including an immersive experience allowing visitors to conduct their own virtual underwater tours of watersheds by stepping inside and operating a submersible research vehicle on an expedition from a backyard creek all the way to the ocean. This and other exhibits will feature stunning high-definition video footage depicting fauna from various water ecosystems, as well as human activities that affect watershed health. Additional hands-on exhibits will help visitors to understand how watersheds are connected to the ocean, basic concepts in hydrology, the impact of pollution, and what science offers in the way of solutions to watershed problems. Exhibits will be designed to inspire visitors to adopt behaviors that protect their local watersheds. Visitors experiencing this exhibition will: 1) leave with an increased understanding of watershed science that will help them make informed, data-driven decisions on issues relating to watersheds; 2) have an increased awareness of the importance of watershed health and positive attitudes about the need to protect local watersheds; 3) have an increased understanding of the value of science in solving environmental problems and will be inspired to stay involved in science through school and/or career; and 4) feel an increased sense of personal watershed stewardship which they will share with others.

The American Museum of Natural History, in association with several NOAA entities, will be creating a suite of media products employing visualization of Earth-observation data as well as associated professional development programs to expand educational experiences in informal science institutions nationwide. Interactive versions of the visualizations will also be disseminated via the AMNH website. Visualization assets will be distributed to NOAA for utilization on climate.gov and Science on a Sphere. The creation of training programs and educational materials for informal education professionals will enhance the experience and efficacy of the data visualizations as tools to understand and build stewardship of Earth systems.