In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

The Sciencenter seeks to develop a 1,500-square-foot traveling exhibition, called "Here to the Ocean," on how activity in inland watersheds affects the health of the ocean, and therefore the planet. The unifying theme of the exhibition is "What we do here, has an impact there," and the key take-home message for museum visitors is that ocean water quality is not just a coastal issue. This exhibition will travel to museums throughout the United States, reaching an estimated 200,000+ visitors annually for at least seven years, resulting in an estimated total impact of 1.5 million visitors in at least 20 U.S. cities. The core audience of this exhibition will be families with children ages 6-12, and children visiting museums in school groups. "Here to the Ocean" will feature interactive open-ended exhibits that bring watershed science to life, including an immersive experience allowing visitors to conduct their own virtual underwater tours of watersheds by stepping inside and operating a submersible research vehicle on an expedition from a backyard creek all the way to the ocean. This and other exhibits will feature stunning high-definition video footage depicting fauna from various water ecosystems, as well as human activities that affect watershed health. Additional hands-on exhibits will help visitors to understand how watersheds are connected to the ocean, basic concepts in hydrology, the impact of pollution, and what science offers in the way of solutions to watershed problems. Exhibits will be designed to inspire visitors to adopt behaviors that protect their local watersheds. Visitors experiencing this exhibition will: 1) leave with an increased understanding of watershed science that will help them make informed, data-driven decisions on issues relating to watersheds; 2) have an increased awareness of the importance of watershed health and positive attitudes about the need to protect local watersheds; 3) have an increased understanding of the value of science in solving environmental problems and will be inspired to stay involved in science through school and/or career; and 4) feel an increased sense of personal watershed stewardship which they will share with others.

The Institute for Learning Innovation (ILI) will undertake a rigorous study of the public learning impact of the Science on a Sphere (SOS) museum education program that was began by NOAA in 2005. As proposed, this study will identify and evaluate the range and depth of SOS audience impacts and outcomes to provide the essential baseline understanding for its ongoing and future uses. The study will further explore the role and impact of data visualization in contemporary society as an effective means of deepening public understanding of such complex issues as Earth natural systems.

This collaboration led by three major national aquariums - National Aquarium in Baltimore, Monterey Bay Aquarium, and New England Aquarium - will develop a leadership initiative to build capacity within aquariums and related informal science education institutions nation-wide, enabling education staff to engage and inspire millions of visitors to take action about climate change and the ocean. Over three years, the aquariums will increase climate literacy among informal science educators by: 1) creating a national network for training, resource sharing and support; 2) developing climate change activity carts to support exhibit interpretation; 3) providing training for youth interpreters; and 4) hosting regional and national summits to strengthen collaboration and showcase and disseminate model programs. Outcomes for educators will include increased knowledge of climate change science; knowledge of strategies, tools and materials for educating about climate change; and confidence in their ability to communicate about climate change.