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In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

The Sciencenter seeks to develop a 1,500-square-foot traveling exhibition, called "Here to the Ocean," on how activity in inland watersheds affects the health of the ocean, and therefore the planet. The unifying theme of the exhibition is "What we do here, has an impact there," and the key take-home message for museum visitors is that ocean water quality is not just a coastal issue. This exhibition will travel to museums throughout the United States, reaching an estimated 200,000+ visitors annually for at least seven years, resulting in an estimated total impact of 1.5 million visitors in at least 20 U.S. cities. The core audience of this exhibition will be families with children ages 6-12, and children visiting museums in school groups. "Here to the Ocean" will feature interactive open-ended exhibits that bring watershed science to life, including an immersive experience allowing visitors to conduct their own virtual underwater tours of watersheds by stepping inside and operating a submersible research vehicle on an expedition from a backyard creek all the way to the ocean. This and other exhibits will feature stunning high-definition video footage depicting fauna from various water ecosystems, as well as human activities that affect watershed health. Additional hands-on exhibits will help visitors to understand how watersheds are connected to the ocean, basic concepts in hydrology, the impact of pollution, and what science offers in the way of solutions to watershed problems. Exhibits will be designed to inspire visitors to adopt behaviors that protect their local watersheds. Visitors experiencing this exhibition will: 1) leave with an increased understanding of watershed science that will help them make informed, data-driven decisions on issues relating to watersheds; 2) have an increased awareness of the importance of watershed health and positive attitudes about the need to protect local watersheds; 3) have an increased understanding of the value of science in solving environmental problems and will be inspired to stay involved in science through school and/or career; and 4) feel an increased sense of personal watershed stewardship which they will share with others.

The North American Association of Environmental Education (NAAEE) will assess environmental literacy levels of middle school students and compare the results to baseline data collected nationwide in 2007. In this study the research team will solicit and select a purposeful sample of schools and other program sites that represent the following categories: (1) Networks, e.g., Lieberman schools, Earth Force/Green Schools, Blue Ribbon School, etc.; (2) Programs, e.g. WET, WILD, PLT, IEEIA, etc.); (3) environmentally focused Charter and Magnet Schools; and (4) Independent Schools. By comparing 2008 programmatic assessments to the established 2007 base-line levels of environmental literacy (while investigating the variables that may contribute to school wide or classroom levels of literacy), the field of environmental education and NOAA may make future curricular and program decisions that are grounded in sound scientific data. The Research Team will review these results and generate a report to be submitted to NOAA and NAAEE (and other partners as needed). These results comprise a presentation at the annual NAAEE Conference and other venues. Articles will be submitted to professional newsletters and journals.

The American Museum of Natural History, in association with several NOAA entities, will be creating a suite of media products employing visualization of Earth-observation data as well as associated professional development programs to expand educational experiences in informal science institutions nationwide. Interactive versions of the visualizations will also be disseminated via the AMNH website. Visualization assets will be distributed to NOAA for utilization on climate.gov and Science on a Sphere. The creation of training programs and educational materials for informal education professionals will enhance the experience and efficacy of the data visualizations as tools to understand and build stewardship of Earth systems.

Through the Planet Earth Decision Theater project, the Science Museum of Minnesota and its partners will upgrade the museum's current SOS exhibit with new SOS learning experiences, produce for the SOS community a new SOS film about the role of humans as the dominant agents of global change and two new presenter-led SOS programs based on the film with one version utilizing an audience feedback mechanism called iClickers. SMM also will complement its Planet Earth Decision Theater and the Maryland Science Center's SOS exhibit with the addition of Rain Table (a new interactive scientific visualization platform) at both locations to further reinforce the Anthropocene messages of the new SOS film and programs. SMM will conduct extensive evaluations of the new SOS film, programs and Rain Tables. SMM's partners on this project include the NOAA Environmental Visualization Lab, University of Minnesota's National Center for Earth-surface Dynamics, University of Minnesota's Antarctic Geospatial Information Center, University of Minnesota's Institute on the Environment, Maryland Science Center, Oregon Museum of Science and Industry, Institute for Learning Innovation, George Mason University's Center for Climate Change Communication, and the Electronic Visualization Laboratory at University of Illinois-Chicago.

The Chesapeake Bay Watershed Education Scale-up Initiative is a project-based educational program that engages students in 21st century investigations of watershed concepts using real-time geospatial technology. The project's goal is to provide as many as 20,000 students across eight states with a dynamic, geographic learning experience that combines classroom learning activities with outdoor field experiences and technology-supported inquiry. To achieve this goal, the project will provide professional development for 400 educators across the Chesapeake Bay Watershed. This project builds on an existing educational citizen science project launched by the National Geographic Society in 2009 to study water quality in the Chesapeake Bay Watershed and has been designed to serve as a national model for the implementation of classroom and field-based learning.

The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive "Innovative Solutions Grants Program" that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.