In the December 2013, the White House Office of Science and Technology Policy launched the Climate Education and Literacy Initiative to connect American students and citizens with the best-available, science-based information about the challenges and opportunities of climate change. A series of federal and non-federal commitments were announced and numerous roundtable discussions held to discuss how best increase the nation’s climate and energy literacy. As the partners considered the value of reaching youth directly, NOAA and the others realized that through collaboration they could have a greater collective impact.