About the NOAA emblem and logo

Related resources

Proper use instructions

The NOAA emblem and logo uses three colors. 

  • Pantone 287 C  
    • Hex: #003087
    • RGB: 0, 47, 135
    • CMYK: 100%, 87%, 20%, 11%
  • Pantone Process Blue C 
    • Hex: #0085CA

    • RGB: 0, 133, 202

    • CMYK: 82%, 38%, 0%, 0%

  • White

    • Hex: #ffffff

    • RGB: 255, 255, 255

    • CMYK: 0%, 0%, 0%, 0%

How to use the emblem and logo:

  • The text "National Oceanic and Atmospheric Administration" and "U.S. Department of Commerce" must accompany the logo in a meaningful way. 

  • Do not alter the emblem or logo in any way. 

  • Do not apply shadows, glows, borders, or other visual effects. 

  • Do not stretch the symbols or use a different typeface. 

  • Do not use the logo on low-contrast or busy backgrounds.

 

Official NOAA emblem: A white gull-like form separates a dark blue field that represents the sky from a lighter blue field that represents water. A "NOAA" wordmark, made of white custom text, is placed in the dark blue field. The text "National Oceanic and Atmospheric Administration U.S. Department of Commerce" circumscribes the image on a white background.

 

NOAA digital logo

The NOAA emblem illustrates the interconnections between the Earth, ocean, atmosphere, and ecosystems. The design was chosen as NOAA's emblem in 1971. In 1970, NOAA was officially recognized and all of its components were united under a common name and mission. One year later, NOAA's first administrator, Dr. Robert White, gave NOAA employees the choice of three designs to be the official emblem for the new agency.

The chosen design was made the official NOAA emblem later that year and remains the official emblem of the agency to this day.

Candidates for Administration's Official Emblem.

About the winning design, Dr. White remarked that: "A white, gull-like form links the atmosphere to the sea or Earth. The Earth and atmosphere and the interrelationships between the two are, of course, major concerns of NOAA. The line defining the top of the gull's wings also resemble the trough of a foaming ocean wave against the blue sky. A creature of sea, land, and air, the gull adds an ecological touch to the Earth-sky motif."

Over the years, the emblem has been used in many ways both within the agency and out and a variety of iterations of NOAA's official emblem have been created and used across the agency and propagated across the internet.  In 2021, in an effort to wrangle the varied presentations - from color to design - a project began to standardize the design and presentation, updating colors to align with a pervasive digital pallet, while addressing accessibility. 

The emblem is a core brand identifier for NOAA and as such has enjoyed great use. With that in mind, we have outlined adaptations and implementations to take full advantage of the brand recognition, while acknowledging the constraints of smaller mobile screens.

If you would like to apply to license the NOAA emblem or logo for commercial use, please submit a request to use NOAA emblem or logo offsite link.

If you are a partner of NOAA, using the emblem or logo on your digital or print products, please submit a request to use NOAA emblem or logo offsite link.

Related resources

Proper use instructions

The NOAA emblem and logo uses three colors. 

  • Pantone 287 C  
    • Hex: #003087
    • RGB: 0, 47, 135
    • CMYK: 100%, 87%, 20%, 11%
  • Pantone Process Blue C 
    • Hex: #0085CA

    • RGB: 0, 133, 202

    • CMYK: 82%, 38%, 0%, 0%

  • White

    • Hex: #ffffff

    • RGB: 255, 255, 255

    • CMYK: 0%, 0%, 0%, 0%

How to use the emblem and logo:

  • The text "National Oceanic and Atmospheric Administration" and "U.S. Department of Commerce" must accompany the logo in a meaningful way. 

  • Do not alter the emblem or logo in any way. 

  • Do not apply shadows, glows, borders, or other visual effects. 

  • Do not stretch the symbols or use a different typeface. 

  • Do not use the logo on low-contrast or busy backgrounds.