Explore awards

In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.

The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive "Innovative Solutions Grants Program" that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.

The Science Museum of Virginia has assembled a unique team of federal, state, and private institutions to create The Earth System Display Center based on the Science on a Sphere (SOS) platform. The goal of the Center is to capture the visitor's attention and spur interest in climate change literacy and how impacts on a local scale can have an aggregate effect globally. Of particular significance are a docent training program to stimulate and facilitate visitor interaction with the Sphere through dialogue, and formative and summative evaluation of the impact of docent led Sphere experiences with the general public. SOS will anchor a new data display center for examining global impacts of energy consumption, stormwater management, agriculture practices, and climate change - tying together Earth system themes from four major projects now underway at the Science Museum in Richmond, Virginia. Use of NOAA data sets and the Sphere as a dynamic presentation tools coupled with flatscreens will enable the conveyance of local and statewide trends and issues into a compelling global context.

The Science Museum of Virginia’s three-year informal climate change resilience education project, “Your Actions Matter: Resilient Citizens Make Resilient Communities,” yielded three overarching lessons learned: 1) understand and use organizational strengths and limitations to advance resilience education, 2) Arts and Humanities are critical for resilience education, and 3) localize the story of climate change and its solutions. Our programming relied on planning and executing two, 5-week “Climate Connections” Lecture Series featuring national climate science researchers, three annual “Prepareathon” events to connect communities with emergency management personnel and services (as well as local meteorologists and climate scientists), two community-focused workshops to engage guests in building resilience to extreme precipitation and urban heat, producing dozens of radio and video programs for public dissemination of climate science concepts, hosting several “Extreme Event Challenge” facilitations for guests to assume manager roles in a crisis, designed numerous scripts and dataset playlists for daily SOS presentations, production of a large format film about cosmic perspectives on climate change, performed theatrical scripts of human sides of climate impacts, leveraged artistic expression and sonification of climate science datasets in public events and exhibits, and undertook the first citizen science climate change campaign in the Museum’s history. Our audiences regularly stretched from preschool learners to retirement-aged individuals, served many thousands from formal education and professional organizations, and that our programming regularly attracted audiences from government agencies, policymakers, fine arts institutions, and urban planners. Our audience reach easily surpassed 1.2 million people locally, nationally, and internationally, with most from metro-Richmond, Virginia. Based on formative evaluation, our substantial restructuring of our initially proposed programming model yielded high-impact educational outcomes. “Ready Row Homes: Preparing for a Hotter, Wetter Virginia” experience achieved highest educational impact of communicating both climate change science and individual resilience behaviors. Our SOS facilitations and Large Format Film, Cosmic Climate Cookbook, performed highly in communicating climate science, but relatively limited in resilience behavior. Extreme Event Challenge has high impact for communicating resilience strategies, but not as well in communicating climate science. Our informative climate science Lecture Series were comparatively limited in communicating resilience. This array of programming successes was greatly improved by collaborations with project partners: WCVE disseminated audio and video programs; George Mason University's Center for Climate Change Communication guided our storytelling techniques for SOS; NOAA assets (i.e., NWS, Chesapeake Bay Office, SOS Network) contributed information and speakers; Randi Korn & Associates provided evaluation; Resilient Virginia marketed programs and designed workshops; and Virginia Institute of Marine Science provided significant expertise through speakers and datasets. New, substantial project partners included Groundwork RVA (co-developed “Throwing Shade in RVA” teen program and participated in urban heat island citizen science projects); Alliance for Chesapeake Bay (provided free rain barrels and workshop educational content); Richmond City’s Department of Planning Review and Sustainability Office coordinated dissemination of outreach materials and executed urban heat island citizen science project; and Franklin Institute (helped guide development of a Virginia-specific facilitation of Ready Row Home hands-on experiences).

This 2-year program will advance the way informal ocean science education institutions reach underserved/underrepresented families by facilitating and formalizing relationships between informal science education centers and community based organizations. Project teams in five New England communities will collaborate to create a practicable, outdoor ocean-science learning experience specifically designed for families in their shared service area. Building on a needs assessment produced through target-audience focus groups, the program will combine coastal field experiences with web-based interactive and participatory learning activities developed and tested by the Encyclopedia of Life (EOL; www.eol.org/) and the Northeast Regional Association for Coastal and Ocean Observing Systems (NERACOOS) to support in-field and ongoing learning. Science content will be informed and vetted by NOAA research scientists and work between the science centers and community organizations will be professionally facilitated. Formats and effectiveness will be evaluated by external evaluators and revised throughout the project.

The Ocean Science project integrates the Ocean Literacy Essential Principles and Fundamental Concepts into a Western Washington region-wide, coordinated program of formal and informal education consisting of: 1. Teacher professional development in the ocean sciences to integrate the Ocean Literacy Essential Principles and Fundamental Concepts into inquiry-based marine science education and instruction; 2. Evaluation and re-alignment of existing Sound Science ecosystems curricula into Ocean Science, incorporating NOAA data and promoting the Ocean Literacy Essential Principles and Fundamental Concepts; 3. Classroom programs, beach field investigations, and on-site programs at the Seattle Aquarium of the Olympic Coast national Marine Sanctuary's Olympic Coast Discovery Center for grades 4-5 students, their parents and teachers; 4. Parent training in ocean science content, the Ocean Literacy Essential Principles and Fundamental Concepts, and inquiry-based methods for supporting their children's science education; 5. Informal education for the general public via an interactive learning station linked to the Window on Washington Waters exhibit and designed to innovatively use NOAA data and information (videos, computer simulations and other creative media) to increase and evaluate ocean literacy in adults and children. Window on Washington Waters displays the outer coast marine environments and sea life of the Olympic Coast National Marine Sanctuary.

A consortium of Aquarium of the Pacific, National Aquarium in Baltimore, New England Aquarium and Seattle Aquarium will build educator capacity in the aquarium community and informal science education field to more effectively communicate about climate change and its impact on coastal zones and marine life. The project will utilize NOAA datasets and visualizations in providing interpreters with training and strategic framing communication tools based on the best available social and cognitive research. The objectives of the project are to: (1) develop and test four exemplary interpretive “visual narratives” that integrate research-based strategic communication with NOAA data visualization resources; (2) test the application of the visual narratives in a variety of geographic regions and institution types (aquarium, science center, etc.) using multiple technology platforms; (3) build a professional development program for climate change interpretation with data visualization; and (4) leverage existing networks for dissemination and peer support. Other key partners include the NOAA Environmental Visualization Laboratory (VisLab), the NOAA Pacific Marine Environmental Laboratory (PMEL), the Exploratorium in San Francisco, the Ocean Explorium in southern Massachusetts, FrameWorks Institute and New Knowledge Organization.