This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.

Under leadership from the University of the Virgin Islands, the Virgin Islands Marine Advisory Service, and local, non-profit, long-term, 2017 storm recovery groups, this 5-year project will create the U.S. Virgin Islands (USVI) Storm Strong Program. To date, minimal efforts have been made to engage the USVI community in hurricane education and preparation. As a result, USVI communities face significant, but often preventable, storm risks. This is the Territory’s first sustained, community-based, hurricane hazard preparedness, and community leadership building program. The USVI Storm Strong Program will engage underserved and underrepresented middle- and high-school youth and their families on all of the Territory’s main islands - St. Thomas, St. John and St. Croix - in a program modelled after the U.S. Climate Resilience Toolkit framework. Youth and their families will: (1) explore the science and hazards associated with hurricanes, (2) assess their communities’ vulnerabilities and associated risks, (3) evaluate personal and community assets and options to increase resilience, (4) prioritize and plan for events occurring before, during, and after a storm, and (5) take action, in this case, through Community Transfer Projects, which will turn the information gained through the Program into local actions to increase individual and community resilience, sharing knowledge and actions with the broader USVI community and beyond. Through this training, ~400 USVI youth and their families will be empowered as environmental leaders and change agents within their communities and important insights will be learned as to how best to engage underrepresented and underserved groups in hazard preparedness. Creation of the USVI Storm Strong Program is timely, given the significant impacts resulting from Hurricanes Irma and Maria, two Category 5 hurricanes that devastated the USVI in September 2017. These storms provide a window of opportunity to bring together partners from federal, territorial, non-governmental, academic, and the private sector, to develop a strategic, cohesive, long-term, high-impact, community-based program to improve environmental literacy and extreme weather hazard preparedness in the Territory, goals that align with the mission of NOAA’s Office of Education.