Visualizing Change: Training and Tools to Support Informal Educators
A consortium of Aquarium of the Pacific, National Aquarium in Baltimore, New England Aquarium and Seattle Aquarium will build educator capacity in the aquarium community and informal science education field to more effectively communicate about climate change and its impact on coastal zones and marine life. The project will utilize NOAA datasets and visualizations in providing interpreters with training and strategic framing communication tools based on the best available social and cognitive research. The objectives of the project are to: (1) develop and test four exemplary interpretive “visual narratives” that integrate research-based strategic communication with NOAA data visualization resources; (2) test the application of the visual narratives in a variety of geographic regions and institution types (aquarium, science center, etc.) using multiple technology platforms; (3) build a professional development program for climate change interpretation with data visualization; and (4) leverage existing networks for dissemination and peer support. Other key partners include the NOAA Environmental Visualization Laboratory (VisLab), the NOAA Pacific Marine Environmental Laboratory (PMEL), the Exploratorium in San Francisco, the Ocean Explorium in southern Massachusetts, FrameWorks Institute and New Knowledge Organization.
Building Environmental Literacy: How the Ocean Community Can Connect More Effectively With the American Public
In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.
Conservation Solutions: Developing America's Zoos and Aquariums into Centers for Leadership and Innovation
The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive "Innovative Solutions Grants Program" that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.