Public Libraries Advancing Community Engagement (PLACE)
Public Libraries Advancing Community Engagement: Environmental Literacy Through Climate Change Discussions (PLACE) is a nationally disseminated, locally-based program that engages adults in geographic-specific discussions and critical thinking about resilient responses to environmental changes and extreme weather events, through programs in their local public libraries. Historically, opportunities to increase adults’ environmental literacy have typically been available only through established science centers, and/or tended to target citizens who are already interested in environmental topics and issues. While science center hosted events and exhibits are important, reaching new and underserved audiences is imperative. PLACE engages new audiences — in their own libraries and with their own communities — by discussing their challenges, threats and helping their communities prepare for and respond to climate change and extreme weather events. PLACE will help rural and under-resourced communities build resilience to their region's’ unique vulnerabilities and threats through the following: (1) Select 50 rural and under-resourced libraries across the United States, (2) Create environmental literacy materials for library programs and professional development materials for librarians, (3) Provide professional development to participating librarians, developing their environmental literacy and fostering the use of NOAA assets for library patron services, (4) Assist libraries in finding and partnering with NOAA scientists, (5) Support libraries implementing a three-part, environmental literacy book/video/discussion program series for adults, complemented by a curated collection of NOAA assets that align with each program’s topic, and (6) Perform a summative evaluation of the impact and outcomes of the program. The project has a sustainability plan and a network in place to support the activities in an ongoing, national model for years beyond the initial project funding. PLACE leverages the model and resources of an earlier, similar program, Pushing the Limits (funded by the National Science Foundation), which demonstrated significant success in raising adults’ general science literacy in rural libraries across the United States. The project is being created, disseminated and evaluated through a partnership of The Califa Group (a California library consortium) and the National Weather Service, working in tandem with NOAA’s Office of Education.
Building Environmental Literacy: How the Ocean Community Can Connect More Effectively With the American Public
In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.
Applying Social Research to Build Environmental Literacy and Public Engagement in Protecting Ocean Resources
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
Conservation Solutions: Developing America's Zoos and Aquariums into Centers for Leadership and Innovation
The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive "Innovative Solutions Grants Program" that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.