In 1999, The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.

The National Ocean Sciences Bowl (NOSB) is a nationally recognized high school academic competition that provides a forum for talented students to excel in science, mathematics and technology and introduces team members, their teacher/coaches, schools and communities to ocean sciences as an interdisciplinary field of study and a possible future career path. Established by the Consortium for Oceanographic Research and Education in 1998 (the Year of the Ocean), the program operates within a supportive learning community framework that involves the ocean research community in pre-college education and stimulates broad interest in and excitement about science and the oceans. The basic model for NOSB is that of a two-tiered timed competition in which pairs of four-student teams answer multiple-choice, short-answer and critical thinking questions within multiple categories related to the oceans. Each fall, over 400 participating high schools prepare their teams for 25 regional ocean sciences bowl competitions held across the United States in February and early March. Winners of these Regional Bowls advance to the national finals in late April. The current structure layers a rich array of year-round academic elements onto the basic competition framework and offers a range of program enhancements including summer internships and scholarships for NOSB alumni and opportunities for teacher professional development. Four regional bowls currently receive additional funding to expand recruitment efforts and provide mentoring and field trip experiences for students from racial, ethnic and economic groups underrepresented in the ocean sciences. CORE proposes to continue to administer and manage the National Ocean Sciences Bowl for the next five years (April 2007-March 2012). Funds are requested to add two new sites and expand the diversity initiative. To improve the credentials of the nation's teachers and informal educators, the proposal seeks funding for coach and regional coordinator professional development including a focus on the fundamental principles and concepts of ocean literacy recently developed by the ocean education community. An additional new element is a longitudinal study of educational and career paths that will assess the role that the program plays in encouraging talented students to enter the pipeline into ocean science careers and STEM (Science, Technology, Engineering and Mathematics) professions. By supporting and promoting the program's unique educational and experiential opportunities, all NOSB partners and sponsors contribute to helping our nation better prepare K-12 students in science and technology and identify and cultivate future scientists and technical experts.

The Institute for Learning Innovation (ILI) will undertake a rigorous study of the public learning impact of the Science on a Sphere (SOS) museum education program that was began by NOAA in 2005. As proposed, this study will identify and evaluate the range and depth of SOS audience impacts and outcomes to provide the essential baseline understanding for its ongoing and future uses. The study will further explore the role and impact of data visualization in contemporary society as an effective means of deepening public understanding of such complex issues as Earth natural systems.

A consortium of Aquarium of the Pacific, National Aquarium in Baltimore, New England Aquarium and Seattle Aquarium will build educator capacity in the aquarium community and informal science education field to more effectively communicate about climate change and its impact on coastal zones and marine life. The project will utilize NOAA datasets and visualizations in providing interpreters with training and strategic framing communication tools based on the best available social and cognitive research. The objectives of the project are to: (1) develop and test four exemplary interpretive “visual narratives” that integrate research-based strategic communication with NOAA data visualization resources; (2) test the application of the visual narratives in a variety of geographic regions and institution types (aquarium, science center, etc.) using multiple technology platforms; (3) build a professional development program for climate change interpretation with data visualization; and (4) leverage existing networks for dissemination and peer support. Other key partners include the NOAA Environmental Visualization Laboratory (VisLab), the NOAA Pacific Marine Environmental Laboratory (PMEL), the Exploratorium in San Francisco, the Ocean Explorium in southern Massachusetts, FrameWorks Institute and New Knowledge Organization.