This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.

The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive "Innovative Solutions Grants Program" that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.

A collaboration of five key states, an array of scientists and educators, and an experienced science curriculum team will develop and establish a National Model Earth Science Lab Course, providing standards and exemplary activities that will reach hundreds of thousands of students annually. The team will create a lab handbook with guidelines and exemplary activities in Earth system science and environmental literacy. All materials will be published on the web and available for free to teachers and students. The initial set of four exemplary labs will engage students in field experiences, classroom experiments and active use of data and computer visualizations dealing with oceans, atmosphere and other NOAA domains. These hands-on learning experiences will help students develop environmental literacy, build deep understandings of Earth as a system, and apply scientific thinking, problem-solving and data analysis. The participating states view this as filling a crucial gap in the approval and implementation of Earth science as a standard high school lab science. This project builds on planning done in a series of projects: National Conference on the Revolution in Earth Science Education, State Alliances for Earth Science Education, and Planning Grant for Earth System Science as a High School Lab Science. This National Model responds directly to essential needs expressed by the states. The labs will comply with national and state standards for Earth science and meet requirements for a true lab science course. This project is bold and ambitious, but also essential for states striving to strengthen their high school Earth science offerings, and it is a practical response to NOAA's need to infuse its resources into the fabric of public Earth science education.

This project provides for the continued development of a national cadre of precollege teachers competent in ocean and coastal environmental science content and appropriate pedagogy who serve as Ocean Education Resource Teachers and leaders in their local areas and home states. In recognition of the vital role of teachers in promoting environmental literacy, the American Meteorological Society (AMS) proposes the ongoing offering and continual development of its in-service precollege teacher enhancement course entitled DataStreme Ocean (see https://www.ametsoc.org/amsedu/ds-ocean/home.html). The semester-long, three-credit hour graduate course will be offered at up to 25 sites nationally via three-member Local Implementation Teams (LITs). About 75 specially trained precollege teachers, college/university professors, and scientists serve on LITs. Project institutional partners include NOAA and the State University of New York at Brockport. DataStreme Ocean is partially delivered online and focuses on investigations of the ocean and coastal environment emphasizing the use of the most current NOAA data available on the Internet. Offered fall and spring semesters, 400 teachers will be trained during the 2005-06 school year. As part of their training, participants develop Plans of Action outlining their roles as Ocean Education Resource Teachers in their schools.

A consortium of Aquarium of the Pacific, National Aquarium in Baltimore, New England Aquarium and Seattle Aquarium will build educator capacity in the aquarium community and informal science education field to more effectively communicate about climate change and its impact on coastal zones and marine life. The project will utilize NOAA datasets and visualizations in providing interpreters with training and strategic framing communication tools based on the best available social and cognitive research. The objectives of the project are to: (1) develop and test four exemplary interpretive “visual narratives” that integrate research-based strategic communication with NOAA data visualization resources; (2) test the application of the visual narratives in a variety of geographic regions and institution types (aquarium, science center, etc.) using multiple technology platforms; (3) build a professional development program for climate change interpretation with data visualization; and (4) leverage existing networks for dissemination and peer support. Other key partners include the NOAA Environmental Visualization Laboratory (VisLab), the NOAA Pacific Marine Environmental Laboratory (PMEL), the Exploratorium in San Francisco, the Ocean Explorium in southern Massachusetts, and FrameWorks Institute.