This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.

This project that will increase the knowledge and research skills of middle and high school earth science and environmental science teachers. By doing so, these teachers will be better able to elevate their students' overall interest and literacy in science, improve their understanding of ecosystem and sustainable development principles, and improve their stewardship of ecosystems. The teachers will learn how the tools, techniques, and information services are used by NOAA and its partners to improve ecosystem-based management. This will enable students to appreciate better the dynamism and excitement of these disciplines. This program targets schools with under-served minority populations.