This is the intro paragraph.
The image to the right was embedded normally into this paragraph. However, when selecting the context and alignment in the atom properties, the Link field was filled with the URL of the source image sitting in the Scald library. That URL was was found by first clicking theView link for this image in the Scald panel, and then on the internal CMS page for that Scald atom, right-clicking the image itself and copying its URL.
Detailed instructions can be found in the CMS documentation hereoffsite link.